Welcome to Hiltons comprehensive All-Inclusive Marketing Toolkit, meticulously curated to streamline and enhance your promotional endeavors
Recognizing the dynamic nature of our ever-expanding All-inclusive category. this toolkit stands as a fluid resource, with regular updates introducing fresh content and assets. Your feedback and inquiries are invaluable as we jointly venture into making our properties shine brighter in the marketplace.
GUIDELINES
OUR HEADLINE AND HYPHEN USAGE
There are important, rules surrounding hyphen usage that help stake our claim in the category with our headline while maintaining a standard style in body copy. When being used in our headline, do not include the hyphen between “All” and “Inclusive.” Otherwise, the hyphen should always be included between “all” and “inclusive”.
IN OUR HEADLINE
Do not include the hyphen between “All” and “Inclusive.”
OTHERWISE
The hyphen should always be included between “All” and “Inclusive.” Hilton La Romana offers amazing all-inclusive accommodations like 24/7 room service and non-motorized outdoor activities. For a tropical getaway, visit Hilton All-Inclusive resorts.
HILTON ALL-INCLUSIVE LOGO
HOW TO USE IT: The Hilton All-Inclusive logo should always be shown in black, or in white reversed out of an approved color or image.
WHERE TO USE IT: Use the Hilton All-Inclusive logo in all Hilton All-Inclusive communications.
BLACK: For best legibility, use only in black or white on a color.
REVERSED, WHITE: Reversed in white on colors from our color palette.
BLACK OVER IMAGE: Where appropriate, OK to use on an image. Best on clear space. Color and content should not interfere with readability.
WHITE OVER IMAGE: White on images too dark for black. Best on clear space. Color and content should not interfere with readability.
OUR PRIMARY COLOR PALETTE
Our primary All-Inclusive Colors are derived from the Hilton Enterprise secondary color palette. All-Inclusive communications should ALWAYS lead with these warm colors. This flip in color hierarchy from the Enterprise color system helps differentiate between All-Inclusive and Enterprise communications. Black and white are still the primary colors for our logo.
HOW TO USE PRIMARY COLORS
Our warm colors are the primary colors in our All-Inclusive visual language. We should ALWAYS lead with our warm colors to create All-Inclusive recognition. We apply our primary warm colors consistently in our headlines, our frame and fields of color.
BLACK, WHITE & GRAY: We use these extremely useful colors to grab attention and be read with confidence. We use gray as a neutral color when black is not appropriate. Black and white are the primary colors for our logo.
HOW TO USE SECONDARY COLORS: We use these to complement our primary color palette, which always lead any communication. We use our secondary colors in a very limited way and never leads them with our primary colors.
